Building your brand

Recorded On: 03/06/2018

Building a brand for your institution is a complex task that often requires a number of stakeholders and a significant amount of time. And with institutions facing increasing competition and economic pressures, the task becomes even more challenging. Interested in developing a distinctive brand that speaks to your culture? Join presenter Lynette Brown-Sow as she shares how to communicate your school’s story to boost engagement and retention on your campus.

Lynette M. Brown-Sow

Vice President, Marketing and Government Relations, Community College of Philadelphia

Ms. Brown-Sow has engaged communities, businesses, and governments in constructing frameworks that promote progress and prosperity. She serves as Vice President for Marketing and Government Relations at Community College of Philadelphia and has served in her current cabinet-level position since 1995. There she leads the staff handling marketing, advertising, public relations, creative services, publications, special events, and government and community relations. In 2009, the National Council for Marketing and Public Relations named her Communicator of the Year. She holds a B.S. in Administration from Antioch University (1979) and a M.S.S. in Policy, Planning and Development from Bryn Mawr College (1981). In 1980, she founded L.M. Brown Management Group, a certified minority/female-owned consultant firm that provides professional services to corporations, nonprofits, and governmental entities.

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